Online dating in the UK: the most-used apps
Around one in ten UK adults (4.9 million) used an online dating service in 2024, according to Ofcom, the UK communications regulator. In May 2024, these were the most-used services (Ofcom, February 2025):
| Service | UK adults reached, May 2024 |
| Tinder | 1.9 million |
| Hinge | 1.4 million |
| Bumble | 1.1 million |
| Grindr | 913,000 |
| Badoo | 521,000 |
Two more details from Ofcom are worth knowing. Dating app users in the UK are 65% men and 35% women, but Hinge is the only top-10 service where women outnumber men (53%). And one in five online 18- to 24-year-olds used a dating service, the highest of any age group.
Best online dating sites in the UK for your goals
Tinder reaches more people than any other dating app in Britain, and you can match and message for free. It’s the best choice if you want lots of options quickly, especially in your 20s. If you want a relationship, Hinge and Bumble usually suit you better; our Tinder vs Hinge and Tinder vs Bumble comparisons explain the differences.
Dating websites in the UK you won’t find elsewhere
Dating in the UK has a few homegrown options that suit specific people:
- Muddy Matches for country people, farmers and anyone who prefers the countryside. See our rural dating sites.
- Christian Connection for Christian singles, with member-run meetups. See our Christian dating sites.
- Inner Circle for professionals in London and other big cities, with members-only events.
Free dating sites in the UK and what paid plans cost
Hinge, Tinder, Bumble, Badoo and Plenty of Fish are the main free dating sites in the UK: you can match and message without paying. eHarmony charges before you can message, and longer plans cost less per month. Prices are set in pounds and often differ from US prices, so the plans you see in the app are the ones that apply. Each brand’s pricing page, such as Hinge pricing, explains what the paid plans add.
Reporting a dating scam in the UK
If you’re targeted by a romance scam in England, Wales or Northern Ireland, report it to Report Fraud, which replaced Action Fraud in December 2025. In Scotland, contact Police Scotland on 101. Call your bank first if you’ve sent money. Our romance scam guide explains the warning signs.
Tips before you start
In big UK cities, try two or three apps at once, such as Hinge for relationships plus Bumble or Tinder for volume. Outside cities, check how active each app is near you before paying, or try a specialist site such as Muddy Matches.
If you meet for a drink, choose somewhere busy and central, get there and back on your own, and tell a friend where you’ll be. Our first date ideas include daytime options if you’d rather skip the pub.