Match · Pricing

Match Pricing 2026: Plans & Costs

Everything you get for free, what each paid plan adds, and whether upgrading is worth it.

Match plans and prices

PlanIndicative priceWhat you get
Free$0Create a profile, Browse and search, Send likes, Daily matches
Standard≈ $25–50/moUnlimited messaging, See who liked you
Premium≈ $30–60/moEverything in Standard, Profile boost, Read receipts

Prices are indicative US prices checked September 16, 2026. Apps often charge different amounts by country, age, platform and plan length — confirm the final price in the app before paying.

What’s free on Match?

  • Create a profile
  • Browse and search
  • Send likes
  • Daily matches

Is Match worth paying for?

Match is designed around paid membership, so to get real value you will need a plan. Longer plans usually cost much less per month — if you are serious, they are often better value.

How to save money

  • Check the website as well as the app — prices can differ.
  • Longer plans are usually cheaper per month.
  • Watch for new-member and holiday promotions. See Match free trial options.
  • Turn off auto-renewal right after buying if you only want one term.

How to cancel

Need to leave for good? See how to delete your Match account.

Cheaper alternatives

SiteRatingBest forFree versionPaid fromLink
eHarmony 4.4 Serious relationships and marriage Limited ≈ $25/mo Visit
OurTime 3.9 Over 50s who like to browse Limited ≈ $20/mo Visit
Zoosk 3.8 Casual to serious dating on a budget Limited ≈ $20/mo Visit

Frequently asked questions

Is Match free?

You can join and create a profile, browse and search, send likes, daily matches for free, but messaging generally requires a paid plan.

How do I cancel my Match subscription?

If you subscribed through the App Store or Google Play, cancel in your phone’s subscription settings. If you paid on the website, cancel in your Match account settings. Cancel your subscription first; deleting your profile may not stop renewal automatically.

Why is Match more expensive for me?

Many dating sites vary prices by country, age, platform and plan length. The price shown in your site account is the one that applies to you.