Upward plans and prices
| Plan | Indicative price | What you get |
|---|---|---|
| Free | $0 | Swiping, with a daily like limit, Free chat with matches, Core Values and Marriage Timeline, One free Gem a week |
| Premium | Shown in the app | Unlimited likes and rewinds, 5 Super Likes a week, One Boost a month, No ads |
| Elite | ≈ $17.99 for 1 week, or $19.99 to $29.99 for 1 month (US App Store) | Everything in Premium, See who likes you, Sort your likes |
| Platinum | Shown in the app | Everything in Elite, Advanced filters, Read receipts, Priority Likes |
Prices are indicative, in US dollars unless another currency is shown, and were checked November 1, 2026. Apps often charge different amounts by country, age, platform and plan length — confirm the final price in the app before paying.
What’s free on Upward?
- Swiping, with a daily like limit
- Free chat with matches
- Core Values and Marriage Timeline
- One free Gem a week
Upward cost in the App Store
Upward is free to use. If you’d like more, you can subscribe in the app by tapping your profile picture, and choose 1 week, 1 month, 3 months or 6 months. The US App Store lists these top purchases (checked November 1, 2026):
| Purchase | Price in the US App Store |
|---|---|
| Elite, 1 week | $17.99 to $21.99 |
| Elite, 1 month | $19.99 to $29.99 |
| Elite, 3 months | $44.99 |
| Elite, 6 months | $71.99 |
| Super Likes, five | $2.99 or $4.99 |
The App Store doesn’t list Premium or Platinum among its top purchases, and Google Play shows items from $0.99 to $119.99. Check the prices in your own app.
What Premium, Elite and Platinum add
- Premium: unlimited likes and rewinds, five Super Likes a week, one Boost a month and no ads.
- Elite: everything in Premium, plus see who likes you and sort your likes by Your Type, Last Active or Nearby.
- Platinum: everything in Elite, plus filters for recently active members, new users and subscribers, read receipts and Priority Likes (Upward).
One-off purchases
You can buy Super Likes in packs of 5, 25 or 60, and Gems in packs of 3, 15 or 30. A Boost puts you among the top profiles for 30 minutes. Boost multipacks expire after 90 days and are non-refundable.
Is it worth paying?
Stay free if you’re matching with people near you, since chat is free. Premium is worth a try only if you keep hitting the like limit. Elite is the plan most people want, because seeing who liked you saves a lot of swiping. Platinum’s filters help most in a big city. Try a week or a month before you pay for six.
Renewal
All subscriptions renew automatically unless you cancel before the renewal date. When your paid time ends, you go back to a free account. Apple and Google handle billing for what you buy through them. Our guide to cancelling Upward has the steps.
How to cancel
Need to leave for good? See how to delete your Upward account.
Cheaper alternatives
| Site | Rating | Best for | Free version | Paid from | Link |
|---|---|---|---|---|---|
| Christian Mingle | Christian singles in the US, Canada and Australia | Yes | ≈ $49.99/mo (US App Store) | Visit | |
| Hinge | Finding a relationship in your 20s and 30s | Yes | ≈ $16.99 (US App Store) | Visit | |
| CatholicMatch | Catholics looking for marriage | Limited | ≈ $10/mo (12-month plan) | Visit | |
| eHarmony | Serious relationships and marriage | Limited | shown after you sign up | Visit | |
| Christian Connection | Christian singles in the UK and beyond | Limited | ≈ £27.99 (UK App Store) | Visit |
Frequently asked questions
Is Upward free?
Yes. The free version includes swiping, with a daily like limit, free chat with matches, core values and marriage timeline, one free gem a week.
How do I cancel my Upward subscription?
If you subscribed through the App Store or Google Play, cancel in your phone’s subscription settings. If you paid on the website, cancel in your Upward account settings. Deleting the app or your account does not cancel a subscription. Cancel in the App Store or Google Play.
Why is Upward more expensive for me?
Many dating sites vary prices by country, age, platform and plan length. The price shown in your app account is the one that applies to you.